One of the most powerful additions to your marketing campaign will be your usage of video to engage your existing contacts and entice new prospects.
By sending a video email, you can reach out to your leads and contacts directly from Salesforce, and embed a thumbnail link to your video content to create a captivating message.
Just like any email sent from Salesforce, Vidyard emails are tracked in the Activity History of the lead or contact. When the recipient views the player, viewership analytics are captured by Vidyard, fed into Salesforce, and tied directly to the individual recipient.
To compose a Vidyard email, complete the following steps:
Once you have sent your email, viewer data will be recorded when the recipient opens the player from the link in the email. Data for each lead or contact will be available individually within Salesforce and additional data for the player will be available in the Vidyard Analytics Center.
Note: Check out this article if the Send Video Email is button missing from your contact/lead records.