Now that you've exported your report, it's time to check out the data! If you haven't already, you might want to check out our article on the Vidyard Reports Center.
Here are some tips you might find helpful when looking at your data:
Player Views and Unique Views
Player view data will be displayed as a table with a player on each row and the columns as the date. The data will be displayed for each day within your selected date range. The cell highlighted in the image below can be interpreted as "The Homepage Video got 3 views on October 16, 2014".
Selecting a filter on videos results in an export of the Attention Span Data for the length of the video (This is the data used to create the combined viewers graph in the Analytics Center).
The data will be displayed with the Player Name and Video Name (Video) in each row and the elapsed time as the column.
The cell highlighted in the image below can be interpreted as "84.62% of viewers were still watching after the video played for 3 seconds".
Individual Viewers Report
Each row is representative of a Vidyard cookie. Multiple email addresses can be associated to the same Vidyard cookie if using a shared computer/device or providing separate email addresses in an email gate, query string or embed code.
Embed Locations, Country and Email Address
Setting a filter on Embed Locations, Countries or Email Addresses will export data only for the selected Email Addresses, Embed Locations and Countries.
Exported File Type
If you export your data as an Excel file, the Views, Unique Views and Attention Span data will be on different tabs of your spreadsheet. If you export your data to a CSV file, all the data will appear on the same sheet.