Get noticed! Our embed codes can now inject schema.org compliant JSON-LD into pages where you've embedded Vidyard players. This will allow search engine crawlers to index contextual information about the player.
Note: Player SEO will be turned on for all the players in the group where this is enabled.
Search engines can't watch your video content when searching webpages for content to index, so the more information that you can provide to search engines about the content of your videos, the better your SEO. Because of this, turning on the Player SEO feature in Vidyard means that all your current and future inline and lightbox embed codes will inject as much information about your video content as possible, and inject it into the <head> of the webpage where your player lives.
There are two main sections to the structure of any HTML webpage: your page <head>, and your page <body>. All of the content that is visible on your webpage lives in the <body>, and public, but hidden info about your page, such as your tracking cookies and page metadata, live in the <head>.
Information in the page <head> section does not display on your webpage, but anyone can see it by inspecting the source code of your page.
Because this information is public, search engines can crawl info in your page head for text with which to index your website. This allows you to add lots of extra info into your website without cluttering up your page, or slowing the performance with extra info to render in the <body> section. By adding metadata about your video content here, search engines can use information about your videos to index your page for the content in your videos!
When setting up your player SEO, add content to your videos and players with this in mind.
Note: With the exception of the transcript text, the metadata used is the metadata for your player, not your video. (Find out what is the difference here.) This is because a video can be used in many players, so this allows you to control the metadata for the video content used in the specific content of the player you have embedded.
Check out the image below for an example of what the metadata in your page header will look like.
There is quite a bit of metadata injected into the header, but the data that will most affect SEO is the following: