Important: this article refers to events in Vidyard under the previous legacy experience.
If you have not upgraded to the new Events Library, speak with your Customer Success Manager for further information. If you are looking for information about events under the new experience, see our updated documentation.
It can be tricky to capture a lot of lead data with forms. The more form fields you present to a lead, the less likely your lead is to fill out your form.
Progressive profiling allows you to collect more data from a lead over time as they consume more content. It's a fantastic way to build a profile about your leads without overwhelming them with requests for data all at once.
As your viewer watches a Vidyard player, you can ask for incrementally more information, which is added to their contact data as they fill out each form.
|First form:||Email Address (empty)|
|Second form:||Email address (prefilled) First Name (empty) Last Name (empty)|
|Third form:||Email address (prefilled) Phone number (empty)|
|Fourth form:||Email address (prefilled) Company (empty)|
For more information on creating forms in your events, see our article on how to create a lead capture event.