Vidyard provides granular, user-based analytics about viewers of your video by using in-browser technology to track content viewers (either localStorage or browser cookies, depending on how new the browser is).
To track Video Views we need two pieces of information: who a person is (the viewer), and how they are interacting with the player (the behavior).
- To track a viewer:
The first time a viewer loads a Vidyard Player, we assign them a generated ID. This ID is then sent to our servers with each analytics update in order to track the individual viewers who have watched your content. Browsers allow us to save this generated ID so that future viewing sessions from this viewer can be associated to the same generated ID.
- To track behavior:
Vidyard players are designed to keep track of how viewers behave, so every video hosted in a Vidyard player is constantly keeping track of everyone who visits.
- To match viewers with their behavior:
Behind the scenes, Vidyard matches a viewer’s generated ID with the viewing behavior data that the player captured. Vidyard then uses the generated ID to match viewers with any metadata that we know about them (such as email address or location). This information is sent to, and stored in the Vidyard Analytic Center.
Note: It’s good to keep in mind that a “Unique View” is recorded the first time a generated ID watches a particular video (not a player).