On April 7, 2017, Vidyard released an upgraded integration with Marketo.
Upgrade now to benefit from all the new and improved features, detailed below:
Highlights
- Make fewer API calls
- Leverage new data types (including custom attributes) to create more powerful smart campaigns with less effort.
It's not difficult to make the change: In addition to visiting our upgrade guide for instructions, please consult with your Customer Success Manager for further details.
| Upgraded Marketo integration features | Benefits |
|---|---|
| "SOAP" vs. "REST" API | The upgraded integration moves off of Marketo's legacy "SOAP" API to the upgraded "REST" API technology. |
| Fewer API Calls | The upgraded Vidyard for Marketo integration makes fewer API calls, decreasing the cost to users. |
| New custom activity types | Vidyard's new custom activity types make it simpler and more intuitive to set up rules and criteria in Marketo Smart Campaigns Whereas previously, you had to run a report and filter Vidyard data via a string, you can now filter lead conversion and video view data directly in one step. Activity types:
|
| New data fields | The Vidyard for Marketo integration pushes new types of data to your Marketo instance so that you can score, segment and nurture in a greater, more powerful way:
|
| Custom attributes | Add custom metadata to a Vidyard player, allowing you to build Marketo Smart Campaigns around ever more specific and flexible criteria. For example, you might make a custom attribute based on content type, production cost, funnel stage, or a campaign ID: "webinar video," "$5000," "top of funnel", "Campaign 56789" |
| Data backfill | Once a lead becomes known in Marketo, Vidyard will backfill historical view data to their lead record the next time a player is viewed. |