Overview
Vidyard provides a Sharing Page for each player that gets added to the platform.
If you decide not to use a CNAME, the default URL will look like:
http://embed.vidyard.com/share/<UUID>
With <UUID> = the Player UUID.
You can also share a page that displays the video at 100% of the browsers width at:
http://play.vidyard.com/<UUID>.html
Note: The play.vidyard.com page will not contain any of the additional scripts or code set for the sharing page.
Solution
If you have a requirement to shorten the URL link to your player (possibly because you are sharing via SMS text), then there are some useful tools on the web such as goo.gl or bitly that can provide a shortened URL that redirects you to a sharing page.
If you would like to avoid using a third-party tool, also consider embedding the player on your own domain. This might be applicable if the total number of characters in the URL would be shorter than what Vidyard provides.