There's a lot that goes into an effective video. So how do you ensure that viewers are likely to even click play on your masterpiece?
Before your video is watched by anyone, it is displayed on a webpage as a thumbnail image. Using the thumbnail A/B split test feature in Vidyard, you can determine which of your available thumbnail images will generate the highest clickthrough rate.
You choose the thumbnails. Viewers will be randomly presented with the different images. Vidyard will do the math to help you determine the best possible choice. It's that simple.
Note: this feature only provides split test data for videos that have been embedded using an inline embed code. If the player has been embedded as a lightbox, thumbnail analytics will not be included in the analysis.
- The Thumbnail Split Test feature must be enabled
- You must belong to a role with the Edit Players permission enabled
Choose thumbnails to split test
- From the Vidyard dashboard, select Content > Players
- Hover your cursor over a player and click Thumbnail
- Select 2 or 4 thumbnails to split test.
- Choose from a selection of pre-generated images taken from the first video in the player
- You can also upload custom thumbnails or create a new thumbnail from the videos included in your player
- Click Save Changes when finished.
When only 1 thumbnail is selected, that image is used as the thumbnail wherever the player is embedded or shared. An A/B split test automatically begins when more than 1 thumbnail is selected.
Review your results and choose a winner
After the test has been initiated, return to the Thumbnail tab for the player to review the ongoing results.
Vidyard will indicate when a significant enough dataset has been collected in order to make a clear choice of thumbnail. However, you may continue the split test for as long as you choose.
Think of the bars in the graph as a spotlight for each thumbnail. Red means the thumbnail is not performing well, yellow indicates some results, and green indicates a good clickthrough rate.
The clickthrough rate is shown as a percentage above each bar.
- By default, the data is shown over a span of 15 days. Use the calendar tool filter the results over a shorter or longer period of time.
When you're satisfied with the results, click Select as Splash Screen to select the winning thumbnail.