Before your video is watched by anyone, it is represented on your webpage as a thumbnail image. The thumbnail can either be an image generated from your video or a custom image that you've uploaded.
Use the thumbnail split test in Vidyard to determine which of your available thumbnail images will generate the highest clickthrough rate.
Choose up to 8 different thumbnails and configure the split test settings. Vidyard will then pull data for each of the chosen thumbnails from our analytics engine and determine the success of each thumbnail against the others based upon their clickthrough rates.
Note: this feature only pulls information from videos that have been embedded using the inline embed code. If the player has been embedded using a lightbox it will not be included in the analysis.
To access the split test
- From the Vidyard dashboard, select Content > Players
- Hover your cursor over a player and click Thumbnail
- Click Split Test
Step 1: Choose your thumbnails
Vidyard will display a selection of pre-generated stills from your player. You can also upload a custom thumbnails or create new thumbnails from the videos included in your player. These will subsequently appear under Uploaded Thumbnails as additional images.
- Select up to 8 thumbnails to from the pre-generated and uploaded categories to split test.
Step 2: Configure your split test
Now that we’ve selected the images that we want to test, its time to configure your test.
- Use the sliders to determine how often you would like each thumbnail to appear.
- Click Make Display Frequencies Even to make each thumbnail appear an equal amount of times.
- Click Update Thumbnails to run the test.
Step 3: Choose a winner
Vidyard analytics will show you a set of bars with data on how well each image did. You’ll know when you’ve had enough data to confidently make your selection when you see Significant in the results field.
Think about the slider bars as a stoplight. Red is not ready, yellow means you’re getting some good results, and green is great!
- Use the calendar menu to select different date range. This will produce broader or more narrow results based upon the clickthrough data available for the chosen thumbnails over a given period of time.
- Notice the range that each image received as a percentage of clickhrough.
- Once you’ve completed your split test, you can remove thumbnails that didn’t fare as well.