Problem
Adding events and calls to action in your videos can be a great way to have viewers interact with your content, though sometimes it is important to track how frequently and in what capacity they interact with that content as well.
Solution
While the Vidyard platform itself does not provide a built in event tracking capability, all available event types do allow for the addition of code to the event through the source editor, as though it were a web page. If you are a Marketo user, you can refer to this article on how to track Events..
Since this editor allows for the addition of languages such as jQuery and Javascript, tracking codes from other platforms can be added directly into your events and tied to buttons, forms and other interactive elements in the event!
Note: Please consult your tracking service documentation for further implementation instructions, or consult our How to push form events to Google Analytics article for a sample