The Vidyard Contacts Center is a consolidated database of everything Vidyard knows about every viewer who has watched your players. It provides granular data on the viewing behavior of each individual viewer, as well as any insights on the viewers that Vidyard has gathered, including metadata and social channels.
With the Contacts Center you can:
- Segment data by Anonymous (unknown), Identified, or All Viewers
- Filter data by date range, players, videos, embed locations, countries, and email addresses
- View granular video consumption data per individual viewer
- Subscribe to receive updates on an individual viewer’s behavior
To access the Contacts Center:
In the Insights menu, click Contacts.
Quick tour of the Contacts Center
The Contacts Center home screen displays a list of recent viewers of your video content. This initial view will show you the video-by-video engagement data of each of viewer identified in the Vidyard platform. You can filter this information to show All Viewers, Anonymous viewers, or Identified viewers.
Note: For further information on identifying viewers in Vidyard, see our article on Associating an email address with view data to identify viewers.
The viewer data bar graphs represent the timeline of your video, and the viewer’s attention span for each section. The colors represent how many times that section of the video was consumed. White sections were not watched, green sections were watched once, and yellow and red represent progressively more views.
The map at the bottom of the Contacts Center show you geographically where all of your viewers are located:
View Individual Contact Data
Click any contact to view all available data about that contact.
You can see:
- All viewing data, including viewer location, device, which videos they have watched, and detailed viewing behavior data.
- All associated contact information including the contact email address, and any publicly available details, such as name, company, title, photo, and social media information.
Note: If contact has not been identified you will still see viewing behavior, but the contact details will display as unknown.
Note: If an email is associated with a previously unknown contact, that information will be retroactively associated with previous viewing behavior.
Follow the engagement of a particular viewer by clicking Subscribe from within their Contact record.
If you no longer wish to receive updates on the viewer engagement of that viewer, click Unsubscribe.
Note: Any contacts you are subscribed to will display a small green envelope icon when viewed in the contact list view.