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Pass view data from your videos into Google Analytics

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Brendan O'Driscoll
  • Updated

Vidyard allows you to pass engagement data from your videos directly into Google Analytics as set of viewer events.

Specifically, you can capture the number of times a viewers reach set milestones in your video (i.e. 25, 50, 75, 90%). This information is recorded in the events tracking section of Google Analytics in the following manner:

  • Event Category > Player Title
  • Event Action > Video Title
  • Event Label > 0/25/50/75/90 (depending on the number of viewers that reach each percentage of the video)

Reviewing video engagement milestones in the event tracking section of Google Analytics

You can then use these values to determine the number of viewers that watched a certain percentage of a video(s).

Pass data from videos embedded on your own webpage

In addition to the Google Analytics tracking code, you'll need to add an extra script to your own webpages so that Vidyard can pass engagement milestones as events.

  1. Ensure your Google Analytics tracking script has been added on the page where your video is embedded.
  2. In the <body> of the page, add the following additional Vidyard script: 
    <script type = "text/javascript">
     window.onVidyardAPI = (vidyardEmbed) => {
     vidyardEmbed.api.addReadyListener((_, player) => {
     var scriptTag = document.createElement('script');
     scriptTag.src = "//play.vidyard.com/v0/google-analytics.js";
     document.body.appendChild(scriptTag);

    }, )
     }

    </script>

Pass data from videos on a branded sharing page or hub

Vidyard hosts a number of pages that customers use to share videos with their audience (e.g. branded sharing pages and hubs). You can add Google Analytics to both sharing pages and hubs to track web analytics as well as capture video engagement milestones. 

  1. Sign in to Vidyard
  2. From the dashboard, select Channels, then click on sharing page or hub
  3. When editing a sharing page or hub, select the Integrations tab
  4. Enter your Google Analytics property ID to add the GA tracking code to your hub (UA-XXXXXXXX-X)
    • Optionally, toggle Push views to Google Analytics Tracking to also pass video engagement milestones as viewer events 
  5. Select Add

Adding Google Analytics tracking script to your Vidyard sharing page or video hub

Push additional custom events to Google Analytics

You can also use the Vidyard Player API to capture additional, custom viewer events (for example, when the viewer pauses, seeks, or reaches the end of a video).

The following example captures an event whenever a viewer clicks play, pause, or watches to the end of a video (or a number of videos in a playlist):

<script type="text/javascript">
window.onVidyardAPI = (vidyardEmbed) => {
 vidyardEmbed.api.addReadyListener((_, player) => {
var scriptTag = document.createElement('script');
 scriptTag.src = "//play.vidyard.com/v0/google-analytics.js";
 document.body.appendChild(scriptTag);

//The below code will send Play, Pause and End Reached events for the first Vidyard player available within your HTML

var video = VidyardV4.players[0];


 video.on("play", function() { gtag('event', video.metadata.name, {'event_category': 'Videos','event_label': 'Play'})}); 
 video.on("pause", function() { gtag('event', video.metadata.name, {'event_category': 'Videos','event_label': 'Pause'})}); 
 video.on("playerComplete", function() { gtag('event', video.metadata.name, {'event_category': 'Videos','event_label': 'End Reached'})}); 
 
}, )
 }

</script>

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