Push video data into Adobe Analytics

Overview

You can push video view data from webpages embedded with Vidyard players into your Adobe Analytics dashboard. Depending on where you choose to embed your players, this can be done in two ways:

1. Add a tracking code to your webpage. By placing the necessary code at the bottom of your page, any embedded Vidyard players on the page will report engagement data into the video section of your Adobe Analytics dashboard.
2. Integrate your Vidyard Branded Sharing Page or Video Hub with Adobe Analytics.

This article walks through the set up for both options.

Note: Your Adobe Analytics instance will need to be configured to track video view data as outlined in the Adobe video Analytics configuration article.

Option #1: Track Vidyard players on your webpage

To track Vidyard players on your webpage and have view data pushed to Adobe, complete the following steps:

1. Consult your Adobe Analytics or website administrator to ensure the Adobe Analytics tracking code is available on your page.
   • Add the following configuration elements :
     
     

     window.Configuration = { TRACKING_SERVER: 'cdegroot.d1.sc.omtrdc.net', HEARTBEAT_TRACKING_SERVER: 'cdegroot.d1.hb.omtrdc.net', MCID: '7B780A490D4DE808E55293DD@AdobeOrg', NAMESPACE: 'cdegroot', CHANNEL: 'vidyard', RSID: 'cdgcompanyname' };

2. Insert the following information into the configured tracking script as it pertains to your organization:
   • TRACKING_SERVER:  Ensures that you're sending data to the right location and that visitor cookie IDs are stored in the right place. Check with your Adobe administrator to determine the tracking server that you should use.
   • HEARTBEAT_TRACKING_SERVER: Used for sending Adobe's VideoHeartbeat metrics during playback. Contact your Adobe administrator to verify the heartbeat tracking server that you should use.
     • This is a required value. Ensure that you have Adobe's Heartbeat Tracking feature enabled.
   • MCID: Adobe Marketing Cloud Organization ID. The MCID value can be found in the URL when logged into your Adobe Admin Console. If you do not have access to this portal, please contact your Adobe Administrator.
     
   • NAMESPACE: Identifies the name to which cookies are set. The value of visitorNamespace must be provided by Adobe and is typically the company name without special characters.
   • CHANNEL: Optional; this is used to identify a section of your website. It is a user-specified variable. (Note: if not using Channel, leave as an empty string in the above tracking code configuration).
   • RSID: Report Suite ID(s). In Adobe Analytics, go to Admin > Report Suites to obtain report suite IDs
3. Add the following script to the bottom of your page. The code must appear after the last Vidyard player embedded on the page:
   

   <script src="//play.vidyard.com/v0/omniture.js"></script>

   Note: Analytics are pushed in real-time; however, it may take a few hours for Adobe to process and make them available in the Analytics Dashboard.

Option #2: Integrate a Vidyard sharing page or video hub with Adobe Analytics

To integrate your Vidyard branded sharing page or video hub with Adobe Analytics:

1. From the Vidyard dashboard, select Channels > Sharing Page or Channels > Hubs
2. Click the Integrations tab
3. Fill in the following fields under Adobe Analytics:
   • MCORG Id: The MCID value can be found in the URL when logged in to your Adobe Admin Console. If you do not have access to this portal, please contact your Adobe Administrator.
     
   • Tracking Server: Ensures that you're sending data to the right location and that visitor cookie IDs are stored in the right place. Check your Adobe administrator to determine the tracking server that you should use.
   • Heartbeat Tracking Server: Used for sending Adobe's VideoHeartbeat metrics during playback. Contact your Adobe administrator to verify the heartbeat tracking server that you should use.
     • This is a required value. Ensure that you have Adobe's Heartbeat Tracking feature enabled.
   • Visitor Namespace: Identifies the name to which cookies are set. The value of visitorNamespace must be provided by Adobe and is typically the company name without special characters.
   • Channel: Optional; this is used to identify a section of your website. It is a user-specified variable.
   • RSID: Login to Adobe Analytics; select Admin > Report Suites, then identify the ID that pertains to your suite.
4. Click Save Changes