Hands down, the most effective way to boost your open and click rates in any email campaign is to include a video. Are you using video in your email sends? Your event invites? Your nurture emails? Your newsletters and customer communications?
Maybe it's my background in Customer Success and Training, but in my experience, nothing builds rapport like being able to see and relate to the person relaying an important message.
Sample: Custom Demos for New Features:
Need inspiration, take a peek at our Inspiration Hub for the most creative ways to use video in marketing campaigns.
I would love to hear how you have used video in your campaigns and some of the outcomes of those experiences.