Understand and set up Vidyard SEO Metatags

Get noticed! Our embed codes can now inject schema.org compliant ("SEO-friendly") JSON-LD metatags into pages where you've embedded Vidyard players. This will allow search engine crawlers to index contextual information about the player.


  1. Enable SEO Metatags in the feature store
    • This applies to all players in the group for which it is enabled
  2. For players to benefit from SEO Metatags, they must be embedded with the inline or lightbox embed codes (it does not work for the iframe embed code)

What are SEO Metatags?

Search engines can't watch your video content when searching webpages for content to index, so the more information that you can provide to search engines about the content of your videos, the better your SEO. 

By enabling the SEO Metatags feature, Vidyard will inject into the <head> tag of the webpage where your player lives as much information about the video content as possible. This applies to all current and future inline/lightbox embed codes.

Understanding the page <head>

There are two main sections to the structure of any HTML webpage: your page <head>, and your page <body>. All of the content that is visible on your webpage lives in the <body>. Any public (but hidden) info about your page, such as your tracking cookies and page metadata, live in the <head>.

Information in the page <head> section does not display on your webpage, but anyone can see it by inspecting the source code of your page. 

Because this information is public, search engines can crawl info in your page <head>; for text with which to index your website. This allows you to add extra info into your website without cluttering the page or slowing its performance. By adding metadata about your video content here, search engines can use information about your videos to index your page for the content in your videos! 

Set it up SEO Metatags

  • Enable SEO Metatags in the Vidyard feature store
    • From the Vidyard dashboard, select Group > Features
  • SEO Metatags is group-wide setting. It will apply immediately to all players in the group on which it was enabled.
  • Note: Your embed codes will not change, therefore you do not need to re-embed any of the players in this group. It will function for all previously embedded players and all new inline and lightbox players in your group. 
  • Go into your players and add info that you want to be listed for SEO. (Learn what info is listed in the page metadata below.)
  • On any page where you've embedded an SEO-enabled Vidyard player, you can inspect the metadata in the rendered source code of the page. Open the <head> section and look for the <script type="application/ld+json"> tag. Player metadata will be listed there. 

What info is injected into the page head? 

When setting up your player SEO, add content to your videos and players with this in mind.

Note: With the exception of transcript text, the JSON-LD metadata used in the <head> relates specifically to the metadata for your player, not the videos within it (find out what is the difference here.) This is because an individual video might be used in many players. By distinguishing between video vs. player, you can control the metadata for the video content used in the specific context of a player.

Check out the image below for an example of what the metadata in your page header will look like. 

A snippet from the site head showing the video metadata for SEO in a page.

There is quite a bit of metadata injected into the header, but the data that will most affect SEO is the following: 

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