Segment prospects in Pardot using video views stored in a custom object

Using Vidyard analytics, you can create dynamic lists in Pardot that are populated based on the video views of your prospects. These dynamic lists can then be used to trigger drip nurture programs.

In this example, we will create a dynamic list targeting prospects that have consumed more than 80% of a homepage video.

To create a dynamic list in Pardot, complete the following steps:

1. Log into Pardot.
2. From the Marketing menu, select Segmentation > Lists.
    
3. Click Add List.
4. Enter a Name for the list (e.g. Prospects that have watched 80% of Homepage video)
5. Select a folder for the list.
6. Check the dynamic list box.
    
7. In the Dynamic List Rules, select Match Any for the Match Type.
8. Click Add New Rule.
9. In the dropdown, select Prospect custom object.
10. Configure the rule as follows:
    1. related with properties
    2. Video View
    3. vidyard__Contact__r.
11. Match all Video Views with the following properties:
    1. Video Amount Watched is greater than 80
    2. Video Name is Homepage Player
        
12. Add another list rule on Prospect custom object and configure it as follows:
    1. related with properties
    2. Video View
    3. vidyard__Lead__r.
13. Match all Video Views with the following properties:
    1. Video Amount Watched is greater than 80
    2. Video Name is Homepage Player
14. Click Create list.