How video views are tracked
Wondering which video viewers get tracked in Oracle Eloqua? You've come to the right place.
Note: If you haven't already, you might want to read about how to embed a Vidyard player in your landing page, or how views are tracked in Vidyard.
Vidyard assigns a tracking cookie to each viewer who watches a video on your page, then uses that cookie to keep track of all their future viewing behavior. Vidyard can then identify that viewer if it can associate that tracking cookie with an email address. Once a viewer has been identified, Vidyard pushes their view data into your Oracle Eloqua account. There are two ways to identify viewers and allow Vidyard to push view data for that contact into Oracle Eloqua:
- The viewer is an existing lead in Oracle Eloqua, and has been assigned an Oracle Eloqua tracking cookie.
- The viewer is already known to Vidyard (Vidyard has already associated its cookie with an email address).
If a lead within Oracle Eloqua doesn't meet at least one of the above criteria, Vidyard cannot push their view data into the contact record. However, Vidyard will still track their behavior, so that when any of the two above criteria are met, all that lead's viewing history can be synced.
If you want to ensure all your Oracle Eloqua contacts are identified, check out our article on how to Identify your viewers within Vidyard.
How to check video view data in Oracle Eloqua
Vidyard can send data to two different locations in Oracle Eloqua:
Depending on whether your integration uses a Custom Object, Vidyard sends different types of video view data to your Oracle Eloqua account:
|Data Type||Custom Object||Without Custom Object (Contact Record + Activity Log)|
|Milestone view data (Started, half watched, and completed watching)||
|Percentage watched (exact whole number percentage)||YES||NO|
|Attention span data (non-consecutive video seconds watched)||YES||NO|
This data can be accessed in Oracle Eloqua in a few different ways.
Video view data can always be found within individual contact records.
- In the audience menu, click Contacts
- In the upper right-hand corner, enter a name in the search bar and double click the contact record that appears. If the contact has had any recent viewing activity, basic milestone data (started watching, watched half of, and completed watching) will be available.
- Click Activity Log to see a more detailed history of viewing data and other behaviour associated with the contact.
Custom object record or report
If your integration with Oracle Eloqua uses a custom object, video view data can also be seen within the Custom Object Record or through a Custom Object Report.
- In the Audience menu, click Custom Objects.
- Click to open the vidyard_video Custom Object.
- Click View Custom Object Record.
- You can click on any Data Card to see the data for that particular player session.
Alternatively, you can run a Custom Object Report by completing the following steps:
- In the Custom Object Record Reporting menu, click Custom Object and Contact Data.
- Select vidyard_video from the Custom Objects dropdown menu, and click Select.
- The Custom Object data will be displayed in the format below:
UUID in Oracle Eloqua
The UUID field in Oracle Eloqua is a unique video, player, and cookie combination. It is comprised of three parts: the viewer cookie (the Eloqua contact ID), the player load ID, and the video ID.
Take the following UUID example: 3268_103198_36474
- 3268 = the viewer cookie (Eloqua contact ID)
- 103198 = the player load ID
- 36474 = the video ID (this number is the same as the video ID in Vidyard)