How to optimize your video metadata with Vidyard
Get noticed! Optimize your metadata to inject schema.org-compliant JSON-LD metadata into pages where you've embedded or shared Vidyard videos. This allows search engine crawlers to index contextual information about the video, and lets AI bots and models provide better answers about your content, without adding visual clutter to your page.
You can find out more about how we optimize content for search, answer, and generative engines in our article on SEO, GEO, and AEO in Vidyard.
How does metadata optimization work?
Enabling metadata optimization in Vidyard injects information about the video's content into the <head> tag of the webpage where your video lives (for example, your Vidyard sharing page, hub, or through inline or lightbox embeds on one of your own pages). This lets crawlers access information such as a video's description, transcript, and more, allowing AI engines to answer questions and optimize videos for web search.
How do I optimize metadata for my videos?
You can turn on the Optimize metadata toggle within your Player Design settings. You can enable this on individual videos, or for all videos within a folder.
What is the page head?
There are two main sections to the structure of any HTML webpage: your page <head>, and your page <body>. Any content that is visible on your webpage lives in the <body>. Any public (but hidden) info about your page, such as your tracking cookies and page metadata, lives in the <head>.
Information in the <head> does not display on your webpage, but anyone can see it by inspecting your page's source code.
Because this information is public, search and answer engines can crawl info in your page <head> for details about your video. This allows you to add extra info to your website without cluttering the page or slowing its performance. By adding metadata about your video content here, search engines can use that information to index your page for the content in your videos, and AI platforms like Claude or ChatGPT can use it to answer questions.
What info is injected into the page head?
Inspect a page with a Vidyard video, and open the <head> tag. Look for <script type="application/ld+json"> to see all of the indexable metadata associated with your video.
The key metadata elements that help with optimization are:
- "description": Your video's description, set in the video settings.
- "name": The title of your video, set in your video settings.
- "transcript": If you've added captions to your videos, the transcript text will appear here (up to a limit of 4000 characters).
- "keywords": Any tags that you've added to the video will appear here as keywords.