SEO, GEO, and AEO in Vidyard - An Overview

If you're trying to make your videos more visible in web page search results and AI resources, you can optimize your video content for different engines.

• Search Engine Optimization (SEO) - Increase your online visibility in search engine results from providers such as Google, Yahoo!, Bing, and more.
• Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) - Ensure the information AI bots (search, snippets, voice assistants, etc.) and models (Claude, ChatGPT, Gemini, etc.) provide is easy to access, accurate, and communicates what you want to say.

There are 2 key areas to improve your results with different engines using Vidyard. SEO Metatags can optimize for SEO, GEO, and AEO, while Search Engine indexing assists with SEO only. Making the most of these elements will help you maximize page visits and ensure AI models can give the right answers to questions based on your content.

SEO Metatags

When the SEO Metatags feature is switched on, all your current and future embed codes will collect information about your video's content and inject it into the page in a web-compliant format called JSON-LD. This format ensures that web crawlers can read it and lets AI models process information about your content.

Metadata is not visible on your webpage unless you open the browser’s developer tools, so it won’t add visual clutter or decrease load times.

For more information on how metatags function, check out our article on How SEO Metatags work.

How to use SEO Metatags for GEO and AEO

SEO Metatags enable a JSON-LD schema wherever you've embedded an inline or lightbox version of your video (either in Vidyard or externally). This format is what AI models use to access information on your content, specifically the name (title), description, transcript, and tags (keywords). Here are a few tips for structuring these elements and your videos to achieve the best GEO and AEO results.

• AI does best with digestible information. Keeping your videos more concise and focused ensures the video's transcript has easily accessible details.
• The most important information should be in the first sections of the video, if you want AI models to answer questions more quickly.
• Consider adding FAQs or information that answers commonly asked questions to your video's description. This trains AI bots to answer these questions correctly when asked.
• Keep your video titles, descriptions, and tags clean and direct, and avoid filler text or jargon. Our automatically generated descriptions and titles help with this!

Search Engine indexing

Enabling Search Engine indexing makes videos on your Hubs or Sharing Pages available to web crawlers, enhancing visibility in search results. The sections below provide more information on how indexing works in each location, how to enable it, and when to disable it.

Sharing Pages

Anytime you send a video to someone using the sharing link, it appears on your sharing page, which you can customize to match your brand.

If you enable search engine indexing in your sharing page under Advanced Settings > URL Settings, any videos that use that page (in the folder you set it up on, as well as any folder that inherits settings from it) will be accessible to web crawlers and appear in public search results.

Video Hubs

Video Hubs let you share groups of related videos on pages customized with your branding. By default, hubs are not enabled with indexing when they're created. This setting must be enabled manually, and allows all videos in that hub to be accessed by web crawlers and appear in public search results.

Search Engine indexing can be changed in the general settings of your hub under URL Details. Enabling this will add the XML sitemap to the robots.txt file that Vidyard automatically generates on the hub's subdomain.

Disabling Search Engine indexing

If you have confidential company videos on a Hub or in a folder, disabling Search Engine indexing on that Hub or folder's Sharing Page ensures that those videos are not listed on Google or other search engines.

When disabled, Search Engine indexing adds a "noindex" metadata to the head of your sharing page or hub, telling crawlers you do not want them made publicly available. This can be useful when you want indexing to occur only on your main website.

Keep in mind that a web crawler could retrieve information from a sharing page or hub if another of your indexed pages links to it.