Folders allow you to organize your videos in whatever way makes sense for you and your team. You can use folders to organize videos by business unit, audience, use case and more.
Besides keeping your videos neatly organized, folders also play an important role in your overall account configuration. Folders are used to:
- apply default design and access settings to videos
- determine the sharing page(s) that your videos use (including branding, domain names, and security settings)
- organize the data that you see and evaluate in your video insights and reports
- organize the Actions (CTAs) that you assign to videos
- apply marketing automation (MAP) and CRM integrations to videos
Navigating between folders
When you sign in to your account, you can interact with any of the folders that your Team in Vidyard has been given access to.
Select any folder from the menu to open it.
You can always tell what folder you're currently in by referencing the path at the top of the video library. In the screenshot below, "My Account" is the parent folder to "Subfolder #2".
Click on the name of the folder in the path to navigate to back to the previous folder.
Shared vs. personal folders
There are 2 types of folders in every account: shared folders and personal folders, each with their own purpose and visibility to other users in the account.
Collaborative folders for Teams
- What is it?: Shared folders provide a space to collaborate and organize videos from across your organization. These folders are a great place to store videos that users in one or more Teams may need access to (for example, demos & FAQs, website videos, recorded team meetings).
- Who can access it?: Access to shared folders is determined by the Team that you belong to in Vidyard. Your Team also dictates what permissions you have within each folder, like whether you can edit, download or move videos.
You'll find any shared folders that you have access to at the top of the video library.
A folder dedicated to your personal videos
- What is it?: Personal folders contain your dedicated video library. Whenever you record a new video (via the browser extension, mobile or web app), the video will automatically upload to your personal folder's library
- Who can access it?: Personal folders are viewable only to you and members of the Admin Team. Otherwise, your videos are only accessible to others if you intentionally share the video or move it to a shared folder.
Each user is given a personal folder when they accept the invitation to join a Business (Essentials, Growth, Enterprise) account.
Personal folders are always named with the following convention:
Folders and default settings
Defaults allow you to easily apply consistent settings to videos across the various folders in your account. For example, you might use defaults to ensure that every video in a folder has the same colors and that captions are automatically enabled for viewers.
You can access the default settings for a folder by clicking the settings button next to the folder name in your library.
Here you can change either:
- Default design settings (the appearance and behavior of your videos)
- Default access settings (who can access your videos)
Folders and sharing pages
Each folder in your account is able to have its own sharing page. This allows you to design a unique, branded page experience that applies to the videos in each folder according to their purpose and intended audience.
You can also apply the same sharing page to videos across folders. If you set up the sharing page in the top-level parent folder of your account, the page design and settings will cascade and apply to the videos account-wide.
If needed, you can always set specific folders to "opt out" or override the sharing page that its videos inherit from the parent folder.
Folders and video analytics
You can evaluate video analytics and insights within each folder in your account. This allows you to assess the performance of specific groups of videos based on the way they have been organized into different folders.
For example, if you have a folder dedicated to the videos on your website, you can review the Insights for these videos from your Website Videos folder.
For an account-wide view of video performance, you can access Insights from the top-level parent folder. Video analytics roll up through the folder structure of the account and provide a broader, aggregate view of the data you've collected.
Select a title of a folder to open it, then select Insights from the main menu to access:
- the Insights Dashboard for video performance metrics
- the Reports Center to compile and download video analytics in an
Folders and Actions (CTAs)
Actions are a type of CTA (call-to-action) that you can add to your videos to get viewers to engage with your message and take a next step.
Like your videos, folders are used to organize the Actions in your account. Unless you create a team-based Action, an Action belongs to the folder where it was created, and can only be assigned to videos within the same folder.
Actions that are folder-based work best in scenarios where your videos have been organized according to a specific use case or audience. That way, actions and videos that align to the same purpose are kept together in the same folder.
- Learn more about getting started with Actions
Folders and MAP/CRM integrations
Vidyard can integrate and share data with several marketing automation (MAP) and CRM platforms like Salesforce, HubSpot, Marketo, Pardot and Oracle Eloqua.
The folder where you choose to set up these integrations in your Vidyard account determines which videos you capture video data and viewer identities for in your MAP or CRM.
Based on how you choose to organize your videos (by team, purpose, audience or use case), you may want to set up an integration in a particular folder or branch of folders. Alternatively, you might set up the integration in the top-level parent folder to apply to all videos in the account.
In the example below, you can see how an integration might be set up in 2 different ways:
- a single folder: the "Pitches" folder does not contain any subfolders, so the integration only pertains to its videos
- multiple folders: both the "August Campaign" and "July Campaign" subfolders inherit the integration from the Marketing folder