Understanding Vidyard SEO Metatags
Get noticed! Our embed codes can now inject schema.org compliant ("SEO-friendly") JSON-LD metatags into pages where you've embedded Vidyard videos. This will allow search engine crawlers to index contextual information about the video.
Requirements:
- Your videos must be embedded using either the inline or lightbox embed codes—not an iframe.
What are SEO Metatags?
Search engines can't watch your video content when searching webpages for content to index, so the more information that you can provide to search engines about the content of your videos, the better your SEO.
By enabling the SEO Metatags feature, Vidyard will inject as much information about the video content as possible into the <head> tag of the webpage where your video lives. This applies to all current and future inline/lightbox embed codes.
Understanding the page <head>
There are two main sections to the structure of any HTML webpage: your page <head>, and your page <body>. All of the content that is visible on your webpage lives in the <body>. Any public (but hidden) info about your page, such as your tracking cookies and page metadata, live in the <head>.
Information in the page <head> section does not display on your webpage, but anyone can see it by inspecting the source code of your page.
Because this information is public, search engines can crawl info in your page <head>; for text with which to index your website. This allows you to add extra info into your website without cluttering the page or slowing its performance. By adding metadata about your video content here, search engines can use information about your videos to index your page for the content in your videos!
What info is injected into the page head?
Open the <head> tag on a page with an embedded Vidyard video. Look for <script type="application/ld+json"> to see all of the indexable metadata associated with your video.
The key pieces of metadata that help with SEO are:
- "id": the UUID for your Vidyard video.
- "description": Your video's description, set in the video settings.
- "name": The name of your video, set in your video settings.
- "transcript": If you've added captions to your videos, the transcript text will appear here (up to a limit of 4000 characters).
- "keywords": Any tags that you've added to the video will appear here as keywords.