The Insights Dashboard allows you to review an account-wide set of digestible video analytics to help you make actionable decisions around your use of video.
Here you'll find both high-level information about video performance across your account, as well as specific metrics about individual videos and viewer engagement.
- Video analytics are presented as a set of components called widgets
- Each widget offers a different of view of video performance, usage, and viewer engagement
This article details the type of data that you'll find within each widget in the Insights Dashboard.
Requirements
- You must belong to a team with the View Player Insights permission enabled to access the Insights Dashboard
Access the Insights Dashboard
Select Change Folder to ensure that you access the data that you want to see (an account-wide view or a view from a subfolder).
- Select Insights from the menu in Vidyard, then click on Dashboard
View Funnel
The View Funnel widget helps you understand how viewers are progressing across key video engagement milestones, from landing on a page with a video, to being identified as a result of a form fill, email tracking token, or Vidyard's integration with a marketing automation tool.
You can either view this data as an aggregate for the folder (no filter applied) or for a specific video (when a filter is applied).
- Hover over the graph to see video loads, total and unique views, and identified viewers for a selected date range
- The graph also compares each video metric for the selected date range against the preceding period of the same length (e.g. week over week, month over month, etc).
- Pay attention to the conversion between stages: these numbers indicate the percentage of viewers who progressed through each stage of the funnel
In the image above (over a 7 day period):
- A page with a video(s) was loaded 60,536 times
- Of those video loads, 12.8% of the visitors generated a total of 7,727 views (your clickthrough rate).
- Of those total views, 50.9% was generated from 3,930 unique viewers
- 37% of unique viewers became identified as a result of watching your video(s), resulting in a total of 1,456 identified viewers
Attention Span
The Attention Span widget allows you to compare the average attention span of your video(s) against the preceding period of the same length (e.g. week over week, month over month, etc).
You can either view this data as an aggregate for the folder (no filter applied) or for a specific video (when a filter is applied).
Attention span indicates how much of your video(s) viewers consume on average (e.g. in the image below, viewers watched 66.7% of your video(s), up 2% from the preceding period of 30 days).
User Performance
The User Performance widget allows you to understand how members of your team are performing with video. This is particularly useful for teams using Vidyard to create and send one-to-one videos to prospects or customers. The widget indicates:
- the number of videos created by each user
- the number of views each users' videos have received
- the average attention span for each users' videos (i.e. the average amount of time that viewers watch a users' videos, expressed as a percentage).
The widget only appears when no video filter has been applied.
Click on the column headers to sort records according to name, videos created, views, or attention span.
Click on See More to look at additional user performance records.
Note
To have first and last names appear in the User Performance widget, users must update their profile in Vidyard.
Top Videos
The Top Videos widget allows you to review the highest performing videos in your account by total number of views. The widget indicates key performance metrics over a chosen period:
- the total number of views
- the average watch time: the total number of seconds watched divided by the number of viewers. Average watch time can exceed the duration of the video (e.g. if the video is loaded and watched a second time by the same viewer)
- the attention span: the average amount of time that viewers watch, expressed as a percentage
The widget only appears when no video filter has been applied.
Click on See More to view additional records.
Viewer Retention
The Viewer Retention graph allows you to understand the percentage of your audience that watches to specific moments of a video (down to the second).
The widget only appears when you have filtered for a specific video.
Click on See More to learn about known viewers and their individual engagement with your video.
View Locations
The View Locations widget groups together views from the top sources where your videos are embedded.
- Views are displayed by the domain where the video is embedded.
- Videos shared to Twitter will display as views from "twitter.com"
- Views from "Other Locations" indicates a domain(s) that could not be identified, such as videos on a local host
Click on any view location to exclude it from the information in the widget.
Note: Views from videos that have been shared to YouTube or Facebook via the Vidyard integration are included in the View Locations graph, but are not reflected in the calculations for other widgets.
Geography, browser and device usage
The Geography, Browser, and Device widgets help you understand where your viewers are watching from and what technology they are using to consume your content.
You can either view this data as an aggregate for the folder (no filter applied) or for a specific video (when a filter is applied).
- The Geography widget displays location by country
- The Device widget groups together phone and tablets as mobile devices
