How to export your video analytics in a report
Download your analytics to get a top-down view of video performance and engagement
You can access valuable insights about your videos' performance and viewer engagement anytime in Vidyard by looking at the Insights Dashboard. But is sometimes you may need to export your video analytics into a spreadsheet to customize and change how you review your data.
You can download your video analytics in an Excel (.xlsx) file from the Reports page in your account. A report can help you answer questions like:
- Which of my videos are converting best?
- What are my top performing videos in terms of views, watch time, and viewer attention span?
- Where are my videos located and being watched?
- Where are my viewers located? What devices/browsers do they use?
- Who are the viewers that I was able to identify from my videos?
Choosing a folder to export data from
Your video analytics are organized in Vidyard by folder. Switching into a different folder changes what "view" you receive of the analytics in your account.
Because analytics roll up from the various subfolders you can change what group(s) of videos you want to include by creating a report at a specific level of the folder structure.
Use the Folder Menu in your library to switch between folders and change your view.
For example:
- A report created in the "Sales" folder will also include analytics from videos in the 2 subfolders nested beneath it, “Pitches” and “Customers”.
- A report created from the “July Campaign” folder does not contain any subfolders and will only include analytics from the videos in that particular folder.
Create a new report
- Sign in to your Vidyard account
- From the main menu, select Insights > Reports
- If needed, select Change Folder to switch into a different folder
- Select New Report
- Follow the steps to build your report:
- Select report categories
- Add filters
- Select a date range
- Confirm your report details
Select your report categories
Report categories allow you to choose the types of video and viewership data that you want to include in your report.
Use the checkboxes to select 1 or more categories, then select Next Step to continue.
See Reading the data in your report to learn more about the information included in each category.
Add filters to your report
Use filters to narrow the scope of your report and include only data from videos that you want to review.
Select Add Filter next to Specific Videos and/or Specific Users to modify the data included in the report.
Here's a breakdown of each filter option:
Filter Option | Details |
Specific Videos |
Include only data from select videos in the report. Use the search bar to locate specific videos. You can search by:
|
Specific Users |
Include only data in the report from videos that were "Created By" specific users. "Created By" refers to the user that recorded or uploaded a video to Vidyard. |
Select a date range and report occurrence
Your date range specifies the period of time you want to cover in your report.
Select from any of the pre-built date ranges (today, yesterday, last week, or last month), or choose Custom to select a specific date range (maximum of 1 year).
Here's a breakdown of each of the date range options:
Date Range Option | Details | Can recur? |
Today |
Each option is set in relation to the current date. For example, if you select Last Week on Thursday Jan 14, the date range will span from the previous Thursday (Jan 7) to the following Wednesday (Jan 13). |
Yes |
Yesterday | ||
Last Week | ||
Last Month | ||
Custom |
Select a specific beginning and end date, up to a maximum of one year. Note: reports with a custom rate range cannot be scheduled to recur |
No |
If you want to receive a recurring report, use the dropdown menu under Report Occurrence to schedule how often you want receive an updated spreadsheet for the selected date range.
- Once, Daily, Weekly, Monthly
Confirm report details
Use this step to review your selections (report categories, filters, date range) before exporting the data in your report.
- Give your report a descriptive name (max 256 characters)
- Select Generate to start compiling the report
When the report finishes compiling, you (the user who created the report) will receive an email notification to let you know the report is ready to download.
Download your finished report
A link to download your report is provided in the email notification you receive when your report finishes compiling.
You can also download any previous reports directly from Vidyard:
- Select Insights > Reports from the main menu
- Open the menu (3 dots) next to your report, then select Download
- Your report downloads to your computer as an .xlsx file
Reading the data in your report
A report contains one or more sections based on the data categories you selected, each with its own set of video and viewership analytics.
Once you've downloaded a report, select any tab in the spreadsheet to review the data in each section.
Here’s a breakdown of the terminology you'll see in the report:
- Dates & Times: all dates and times in the report use UTC+0 as the time zone
- Video Name: the name of the video
- Folder name: the name of the folder where the video is located in Vidyard
- Video UUID: the video's unique identifier
- Date Created: the date the video was first recorded or uploaded to Vidyard
- Created By: the email address of the user that recorded or uploaded the video
You can also reference the table below for an explanation of the data included in each report category.
Report Category | Details |
Report Overview |
Provides an overview of the information included in the report.
|
View Trends & Stats Shows video views and conversion rates |
Global Views -- relates to all videos included in the report
Global Conversion -- relates to all videos included in the report
Individual Videos -- breakdown of data for each video
|
Attention Span Shows, on average, how much of your videos viewers watch
|
Global Attention Span -- relates to all videos included in the report
Individual Videos -- breakdown of data for each video
|
Top Performing Videos Ranks videos based on number of views, total watch time, and attention span |
Individual Videos -- breakdown of data for each video
|
View Locations Shows where your videos are being watched |
Global View Locations -- relates to all videos included in the report
Individual Videos -- breakdown of total views by location for each video
Note: a video must load on the page and receive at least 1 view to appear in the View Locations section of the report. Views from videos published to YouTube are not included in exportable reports. |
User Performance Shows how videos recorded or uploaded by your users are performing
|
List of Users
|
Device Viewership Shows what devices and browsers your viewers use to watch videos |
|
Geographic Locations Shows the percentage of your viewership from different countries |
List of Countries
|
Viewer History Shows viewers who were identified as a result of watching your videos
|
Identified viewers -- viewers that Vidyard has been able to identify via a form submission, tracking token, or integration with marketing automation tools
|
Expired reports
In order to comply with data protection obligations, compiled reports expire from our database after 21 days.
You can always re-compile an expired report in order to download it again.
- From the main menu, select Insights > Reports to return to your list of reports
- Use the Change Folder button if the report is located in another folder
- Open the menu next to an expired report
- Select Rerun
Deleting a report
You can delete an existing or expired report at anytime.
- From the main menu, select Insights > Reports to return to your list of reports
- Use the Change Folder button if the report is located in another folder
- Open the menu (3 dots) next to a report
- Select Delete, then Delete again to confirm
Frequently asked questions
How will I know when my report is ready?
When a report has finished compiling, the user that created the report will receive an email notification letting them know the report is ready. They can then download the repot to view the compiled data.
Can I change who receives the "report is ready" notifications?
No, at this time you cannot change the recipient of the email notification. You also cannot indicate more than 1 recipient to receive the email notification.
Why can't I set my report to recur?
If you have set your report to have a custom date range, the report cannot be set to recur. Only reports using the pre-built ranges (Daily, Weekly, Monthly) can be set to recur.
When will I receive my recurring report?
Your recurring report will begin to compile at the same time of day that the initial report was created. For example, if you run the first report at 2:56pm EST and set it to recur daily, each subsequent report starts to compile at 2:56pm EST every day.
The time it takes to compile a report can vary based on how much data needs to be processed.